provides moisture and protection. Our signature blend is alcohol-free, non-flaking, provides long-lasting shine and maximum hold. OLIVE OIL softens and strengthens hair by penetrating the hair shaft and locking in moisture. The shine said to come from olive oil may be because the oil smoothes the outer cuticles of the hair. PROTECT HAIR from heat styling tools and prevent hair breakage. DAILY USE promotes plenty of bounce and flexibility while repairing dry or damaged hair and maintaining radiant shine.