Business history

GT World is a German company specializing in cosmetics and beauty products for all skin tones and hair textures, with a focus on Afro beauty products. Operating since 1985, we have become Europe's leading supplier of African-American beauty products, with stores in Belgium, Paris, and throughout Germany.
From makeup to skin and hair care products, wigs, and extensions, whether real or synthetic hair... We offer everything beauty-related! So whatever you're looking for, you'll find it at GT-World of Beauty. And what we're proud of is that, as a rule, orders placed through online shopping are delivered to our customers the next business day, starting from the day the order is placed.
If you are a salon owner, a store owner or the products you want are for your personal use, we would be happy to help and offer you
the products you want from our wide selection and offers. Contact us at info@gtworld.fr, we would be happy to discuss this with you.

Our story
Since 1985, we have always believed in diversity and embracing beauty, which is why we at GT provide you with all the coveted African American products, from hair care to skin care.


Get to know our schedule!

1985 GT was founded
Based in Frankfurt am Main, our founder Girmai Teclai opened a cosmetics store under the name GT World of Beauty.

1986 The Way of Importation
GT-World started importing cosmetic products from Europe and wholesale all kinds of European products.

1988 Expansion
GT-World of Beauty expands its sales territory and obtains exclusive distribution rights for Germany and Europe for many overseas suppliers and major names!
Here are some of our main partners for our afro products: LUSTER, DAX, CARSON, SOFT SHEEN, PROLINE, JOHNSONS.

1989 Conversion to Ltd.
Increased sales necessitated conversion to a public limited company, and that's what happened!

1990 Refocusing on imports and exports
We have reoriented our business towards the import and export of exclusive international brands in the cosmetics sector, particularly Afro products.

1990 Shedding light on changes in imports and exports
We have focused our activities on imports and exports of exclusive international brands in the cosmetics sector, especially Afro products.

1990 The Berlin store
we are establishing our valuable Berlin branch

1993 The Nuremberg store
You guessed it, it's the opening of the Nuremberg branch

1996 The Stuttgart store
Another branch is opening: the Stuttgart store.


2000 New headquarters on the way
We have started construction of the new company headquarters in Gelnhausen.
The new building features a large showroom and a generously sized warehouse.

2001 GT has a new home
In the spring of 2001, GT finally moved to its new premises, which allowed us to offer an even better and faster service.

The 2002 Hiring Spree
GT World employs over 30 people across four locations.

2004 the great year!
Relaunch of the website and the Brussels branch.
The digital world has shifted into gear, and we've happily adapted, making online shopping at GT available.
In November of the same year, we opened a new store in Brussels.

2008 Introduction to Profix Organics
Profix Organics, our new exclusive skincare range specially designed for people of color with dark skin, is launched on the market.
Profix Organics offers a wide selection of cosmetic products for personal hair care, as well as hairpiece and wig treatments. Each product in the Profix Organics collection is perfectly matched and complements each other perfectly.

Storage expansion in 2009
The existing storage area is more than doubled!

2010 Another great year:

Antwerp branch opens and moves in March.
In September, GT Frankfurt will move to spacious rooms at the central station.

2011 First Home Exhibition
Trade Show: The first in-house exhibition of African-American cosmetics in Germany takes place at GT World in Gelnhausen. More than 30 exhibitors from the USA and Europe present their products to our customers.

2012 The Anderlecht store
the opening of the GT agency in Anderlecht in June.


2013 Now in Liège, Belgium.
We opened our first store in Liège

2014 The Paris store
In March, we celebrated the first French GT World in Paris!