It is thick and rich to improve its effectiveness on your hair and skin. The organic seeds are crushed and ground by a manual grinder then the crushed beans are cooked until extracting the 100% pure organic oil of dark brown color. Compared to other brands, this is the darkest Jamaican Black Castor Oil because Sunny Isle roasts its beans longer and produces more ash in its oil than other oils on the market. Sunny Isle believes that higher ash content increases the potency of the oil.