not only cleans but also helps detangle hair. The combination of olive oil, coconut oil and vitamin B5 helps lock in moisture and add shine. Does not contain parabens! Gentle but thorough cleansing helps with detangling. Moisturizes, improves elasticity, softens hair, gives natural shine, rinses easily. Work until you obtain a rich foam. Rinse thoroughly and repeat shampoo. Rinse hair and towel dry. Follow with Olive Oil Girls Moisture-Rich Conditioner.