Royal Crown Soft Dressing softens split ends, adds shine, improves texture and manageability. It softens dry and brittle hair. America's favorite. Also suitable for pressing. Made with olive oil. There is also the "Royal Crown Mens Pomade" which is a little stronger - but still mild to medium - and has a very pleasant, gentle lavender scent. Both ointments contain the same ingredients and both are packaged in a cardboard container like in the 1930s.